Connecting Armenians of the World.
After graduating from the National University of Architecture in Armenia as an architect / designer , I moved back to my hometown, and founded Roots / Արմատ in 2017. I started drawing Armenian bird letters and gifted them to my friends, they liked it so much that they encouraged me to start my own business. I received so much support from both Syrian and Lebanese Armenian communities during exhibitions, which made me realize something about my audience. Armenians crave these designs, especially Armenians in the diaspora. We constantly struggle with the karot (yearning) factor—we’re in a constant loop of missing an Armenian sense of belonging. Some miss Armenia itself, as it’s often too far for them to visit. My art usually touches those people, the ones full of karot.
Today, Roots / Արմատ is FIVE years old and based in Australia. You can find everything related to our beautiful Armenian alphabet, architecture, khachkars (cross-stones) and symbols in our brand.
I hope you enjoy the Armenian soul of my designs, appreciate the Armenian Roots in You and always be proud to be called HAY!
-Rita from Roots
