Connecting Armenians of the World.
Brand “Avetoom” was created in 2021, and represents the rich cultural and historical heritage of the Armenian people, through reflection of it in its gift and souvenir items. The brand`s logo is a stylized peacock writing in a book meaning eternity, justice, as this bird is often met in the Armenian art, near symbolic sources of faith, embodying the best elements of culture, history, art and traditions.